Bram Boo graduated in Industrial Art at the Stedelijke Academie voor Schone Kunsten in Hasselt. As wide the meaning of design is, as wide is his approach, defined by finding the right balance between function, technique, culture, emotion and personal input. By disturbing the usual rules, Bram Boo aspires to create new ideas and emotions with a focus on function and aesthetic values. Bram Boo was coach of Toegepast 13 en 14.