Katherina Kitsinis, the trend specialist from Ontrend Agency is attending Milan Design Week. 

Day 1 My itinerary consisted mainly of visiting Fuorisalone, a set of events taking place in different areas of Milan at the same time as the Salone Internazionale del Mobile. Aninteresting event for spotting early social trends that are expressed creatively through installations, the launching of creative concepts in showrooms by renowned brands, implemented creative work by design labels, and studios in vacant buildings.

Ventura Centrale

We arrive in the late afternoon at the underground storage areas of Milan Central Station. For this third edition, it has been filled with large installations from renowned companies with a design mindset, but also with installations from designer brands and studios.

It’s an international mix from the Netherlands, Japan, Brazil, the US and Italy

#emotionaldesign
What effect does design have on people’s emotions? And how do we use this to create interaction with the user? The answer to these questions was a series of hybrid installations that combine the offline and online world, nature and digitisation, into a complete experience. They lead the user into a different world with an experience designed to leave them feeling good.

TIDES by Kwanghoo Lee x Wang & Söderström in collaboration with Noroo An installation inspired by the tides that responds to the experience of the moment in which time, colour and light merge into the Ocean.

Dai Nippon Printing The effect of prints on the user.

#guiltfreeconsumer
Designer label FREITAG calls into question good design and bad design. It questions how you as a consumer can rid yourself of guilt concerning your contribution to global warming. In this installation, you have to confess in advance. After that, you walk – de-sinned – through the installation that combines an experience of light and tactility.

Unfluencer – De-sinning the Designer by Freitag x George Lendorff

#Realityisboring
A PIECE OF SKY NASA in collaboration with designer Stephan Hürlemann.
Experience the sound of the Ear